Challenging marketers to “SeeHer” accurately

Linda Tuncay Zayer, chair of the marketing department at Quinlan School of Business and a recognized authority on gender representation in advertising, has devoted nearly two decades to researching the nexus of gender equality, marketing, and advertising. Since 2022, Zayer has been an influential voice on the Education Advisory Board for SeeHer, a movement launched by the Association for National Advertisers focused on enhancing the representation and portrayal of women and girls in media.

In her ongoing commitment to inclusivity, Zayer engages with C-Suite executives and industry leaders, speaks at events to raise awareness, and pushes the boundaries of research and education in gender representation. Her insights are shaping how brands tell stories that reflect and respect the diverse society we live in.

Click here to read more about Linda Tuncay Zayer's pioneering work and discover how it's transforming the landscape of advertising through gender-sensitive storytelling.