Is Barbie a feminist icon or just a money-making machine?

It's a Barbie world, and the upcoming feature film about the iconic doll is set to prove just how much she still captivates audiences. As the marketing machine gears up, every corner of consumer culture, from clothing and makeup partnerships to burgers and bus stops, has been touched by the Barbie magic. The film's promotional efforts even extend to a unique collaboration with Airbnb, allowing a few lucky fans to experience a stay in a real-life Malibu DreamHouse.

Lauren Gurrieri from RMIT University notes the extensive marketing efforts as "monstrous," a testament to Barbie's unmissable and extravagant influence. Meanwhile, Australia's own Margot Robbie, embodying Barbie, has embraced the role with iconic themed outfits, dazzling fans and fashion critics alike.

Critiques of Barbie's traditional image are being addressed as Mattel repositions Barbie as an inclusive brand. The film, directed by Greta Gerwig, promises to tackle themes of girlhood, womanhood, and the evolution of sexualization in society, making Barbie an inspirational figure for today's diverse audience.

Click here to dive deeper into how Barbie's world is expanding and evolving, redefining what it means to be part of her universe.