Honorable Mention for Best Article of Year 2023 in Journal of Advertising: Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising
We're excited to share that the paper "Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising" by Linda Tuncay Zayer, Catherine A. Coleman, and Lauren Gurrieri received an honorable mention for its groundbreaking analysis. Utilizing data from the Cannes International Festival of Creativity, this research employs a qualitative thematic analysis of award-winning, gender-inclusive campaigns to redefine inclusive advertising with a focus on conceptualizing impacts.
The authors identify four mechanisms for impact—perceptual, conceptual, instrumental, and political—and explore scalability across different levels. This study not only enhances our understanding of how social impact is conceptualized in award-winning inclusive advertising but also expands the offer the Inclusive Advertising Spectrum—including representation, storytelling and social impacts as crucial outcomes.
We encourage you to delve into this insightful work and discover how these findings can drive meaningful change in the advertising world.
Explore how award-winning campaigns are setting new standards for gender inclusivity and social impact in advertising.