Dr. Linda Tuncay Zayer

She is the John F. Smith Chair in Business Administration and Professor of Marketing at the Quinlan School of Business, Loyola University Chicago in the USA. Her research interests include advertising, gender and well-being from a transformative perspective. She has appeared in various media, including the Washington Post, the New York Times, Fortune, and Forbes. She regularly engages with industry and non-profits through the Association of National Advertisers’ SeeHer Education Advisory Board, GENMAC, the United Nations PRME initiative, and others. She is the editor of the forthcoming book, Transformative Advertising Research: Driving Positive Social Change and Well-Being, serves on various editorial and policy boards for journals, and owns a consulting company.